Where girls & guys look their best 

we like beauty.

beat
bēt/
noun
    1. makeup or skincare on your face.
 

Or Gotham's Ten Grooming Commandments

Or Gotham's Ten Grooming Commandments

Learn these rules, break them, and make your own.

  1. Bloodshot eyes in the workplace make you look like demon incarnate. Use Rhoto V Redness Reducing Eye Drops (~$8) to keep your peepers bright.
  2. I don’t like to keep my hair too “done.” (Too sacrosanct.) Think disheveled, but intentional.
  3. If you can look back on your clothes, hair, or makeup in 10 years and cringe at its outdatedness, scale it back. “Trendy” implies an expiration date.
  4. If you’re like me and wear a ton of jewelry, keep it sentimental. Heirloom pieces and distressed silvers. It keeps you looking like Philip Crangi instead of Riff Raff.
  5. Guys looking to wear a bit of makeup should skip under eye concealer. It never looks natural and always looks nuts without a full face of pancake makeup.
  6. My most divisive commandment: If you can, skip deodorant. A little musk never hurt anyone. If you are a big sweater, opt for a natural antiperspirant. While on the subject of scent: less is always more.
  7. Keep your nails cut short. Long nails are for scratching tally marks into the wall of a Middle Age Era dungeon.
  8. I wear blue everyday. Pick a uniform and wear it until it feels like second nature. It makes the hideous act of robing in the morning marginally less laborious.
  9. Short sleeves should stop before the widest part of your bicep. That sleeve length that hits at the elbow gives off “off-duty cop at barbecue” vibes.
  10. Vape at your own discretion.

—Or Gotham

What's In My (Makeup) Bag?

What's In My (Makeup) Bag?

Review | Kat Von D Shade + Light Eye Contour Quad

Review | Kat Von D Shade + Light Eye Contour Quad